New York City. Photo courtesy of Allegra World Coffee Portal.
Two major coffee events from U.K.-based Allegra are coming
to New York this September, the inaugural New York Coffee Festival on September
25-27, and a precursor geared toward coffee professionals called the World
Coffee Portal CEO Forum.
New York Coffee Festival
In program, the New York Coffee Festival promises to
resemble other Allegra Events productions, the Amsterdam Coffee Festival and
the London Coffee Festival. Designed as consumer-facing events with strong
professional presence, the festivals include booths manned by coffee roasters,
equipment makers, and other craft food purveyors. While there are plenty of
barista demonstrations and workshops, it’s also heavy only festyle elements,
including live music, cocktails, DJs and art exhibits.
The latest London Fest also marked the debut of the Coffee
Masters competition, a fast-paced multidisciplinary barista skills tournament
that includes a cash prize for the winner. The New York Coffee Festival will
include the debut of Coffee Masters USA.
Based on the highly successful programs in London and
Amsterdam, this inaugural event is an unmissable show for all serious NYC
coffee lovers and key industry stakeholders.
More than 10,000 visitors are expected from across the USA and abroad.
The New York Coffee Festival is also the official launch
event for the charitable New York Coffee Week™, which promotes the vibrancy of
the coffee industry while raising money for clean water and sanitation projects
in coffee producing communities. 50% of all ticket sales will be donated to
Project Waterfall with all funds directly entrusted to NYC-based charity: water
to support their life changing water projects in coffee growing regions. For
more information about charity: water and their recent projects, go to
www.charitywater.org.
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