Canadian company CannTrust has developed a pot pod for
single-serve coffee makers.
There may soon be a new use for your Keurig coffee maker —
brewing pot.
Canadian medical cannabis producer CannTrust has created a
single-serve marijuana pod called the CANNCUP.
Like other pods on the market, the CANNCUP will contain your
choice of coffee, tea, or hot chocolate. But these capsules will have a little
extra something — dried cannabis.
Pop one in your single serve coffee machine and it will brew
up a hot drink spiked with "a standardized dose of medical
marijuana," explains CannTrust CEO Eric Paul.
CannTrust wants to join U.S. companies that are already
serving up pot pods.
Paul claims the marijuana won't affect the taste, and at an
estimated $3 to $4 a pod, the price will be comparable to a high-end cup of
coffee. And yes, the CANNCUP is apparently Keurig compatible.
Waiting for brewing approval
CannTrust, which is based in Vaughan, Ont., has applied for
a licence to produce and sell the pod product to Canadian medical marijuana
users.
"We're ready to go, other than the fact we need
approval from Health Canada," says Paul, who is a trained pharmacist.
But it may not be a seamless process. Until recently, the
federal government had banned all edible forms of medical marijuana. Then the
Supreme Court ruled in June that patients were not limited to smoking the dried
product and could consume the drug.
Medical marijuana legal in all forms, Supreme Court rules
Medical marijuana producers OK'd to produce, sell oil and
fresh buds
In response, Health Canada allowed licensed medical
marijuana companies to produce and sell cannabis oil and fresh buds and leaves.
But it hasn't given the green light for pot-infused edibles like desserts and
coffee.
Paul is optimistic the new Liberal government, which has
pledged to legalize marijuana, will expand the rules.
"We've got a change in government and I believe we will
see changes in regulations," he says.
Health Canada told CBC News it's aware of CannTrust's
request to bring cannabis pods to market. The agency is currently "working
to determine if these pods would be permissible," spokesman Sean Upton
told CBC News in an email.
Selling points of pot pods
Paul contends the product should be allowed on the market
because it offers many advantages over smoking pot. For starters, he says,
patients won't suffer the potentially ill effects of inhaling a burning
substance. "As a pharmacist, how could I condone smoking? I'm a
health-care person," he says.
Eric Paul CannTrust
CannTrust CEO Eric Paul holds a concept pod in his company's
cultivation room in Vaughan, Ont. (CannTrust)
He also claims medicinal users will be able to control their
dosage because the pods will contain a standardized dose of THC, the active
ingredient in cannabis.
Paul adds that the product will provide a more socially
acceptable way to consume marijuana compared to smoking. "You could use it
at work, at home, or in public areas," he says.
Liquid medicine
That's a selling point for Toronto medical marijuana
customer and advocate Amy Brown. She uses cannabis to manage chronic pain
following a car accident.
She loves the idea of sipping pot in a cup of coffee.
"[It is] a very discreet and convenient way to medicate without
potentially offending others around you, like smoking a joint might," she
says.
Brown already eats marijuana-infused goodies that she bakes
herself. She claims ingesting the drug is better than inhaling it because the
effects last longer. But she adds that it can take much longer — up to two
hours, for the medicinal effects to kick in when consuming pot.
And that has been a concern for Health Canada. On its
website, it states that orally ingesting cannabis "is known to be slow and
erratic," thereby producing a delayed effect. It adds that oral doses have
not been well established.
The agency claims these issues "have contributed to
overdoses" in some patients.
But Paul argues the medicinal dose in his pods will be safe because
they're the same amount as in Health Canada approved cannabis oils. He also
believes the agency's stance reflects the position of the previous Conservative
government that was staunchly opposed to legalizing marijuana.
Now that a new government is in power, Paul predicts the
market for indigestible marijuana looks much brighter. "I'm hoping we get a favorable
response, soon," he says.
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