When National Coffee Day rolls around on Thursday, September
29, you may want to take advantage of the opportunity to stock up on free cups.
That's because coffee prices are soaring and there's no sign
of the trend letting up, Bloomberg reported Sunday.
The higher costs mostly have to do with the weather.
It's not raining enough in Brazil — the world's largest
coffee exporter, producing 25% of the global supply — which has upped the price
of Arabica beans. Those costs have been passed down to consumers, who must now
pay more for their morning caffeine fix, according to the report.
Bad weather in Brazil is making coffee more expensive.
Source: NELSON ALMEIDA/Getty Images
The Brazilian droughts follow El Nino from earlier this
year, which caused another buzz-killing drought in Asia, Bloomberg noted.
Prices for Arabica beans, favored by Starbucks, have climbed
for five consecutive months, and are up more than 19% for the year.
Luckily, there is a lag of at least six months for high
prices on coffee beans to begin affecting consumers, explained Jack Scoville,
Senior Market Analyst for Price Futures Group.
"Hopefully people like Starbucks, Folgiers, Kraft were
able to get their pricing in line before this rally really started," he
said, referring to the five-month streak. "It's a pretty competitive
business."
If companies aren't ready, your $3.00 cup of coffee may soon
cost closer to $3.60 — not exactly an impoverishing sum, but significant over
time depending on how much coffee you drink.
Scoville noted that consumers are already paying a lot more,
on a historical basis, for edibles like corn, beef, and oil. "Why would
coffee be an exception?" he said.
While Arabica beans tend to work their way into costlier
brews, even cheaper cups of joe are likely to be affected by the higher prices.
Not only is the supply of beans down, but demand is up: The world is consuming
more and more coffee each year.
Global coffee drinkers have been consuming about 2% more
brew each year on average since 2011, according to the latest stats from the
International Coffee Organization.
One small piece of solace?
Blind taste testing shows most Americans actually prefer
cheaper, deli-inspired brews to the high-end fancy stuff — suggesting
Starbucks-goers might be able to trim their coffee budget without much pain.
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